Toyota's seven step personal selling process
1. Generating leads
Approaching
potential customer through cold calling emails and phone calls.
2. Qualifying leads
Identifying customer’s buying power and
receptivity for buying a car.
3. Approaching the customer
Gathering information about
customer’s need for a car.
4. Developing solutions
Presenting specific
models to the customer.
5. Handling objections
Car’s price is the main
objection and sales person must convince the client.
6. Closing the sale
Finalizing the sale of
the car.
7. Following up
Ensuring that the customer is satisfied
with his new car.
