Toyota's product concept
The product consists of everything,
favorable and unfavorable, that a person receives in an exchange. Toyota has
been a part of the US car industry for approximately 45 years. Depending on
Toyota’s target market we can classify Toyota’s models to two types of product.
Majority of its models are Consumer products that are bought to satisfy an
individual’s personal wants. The new models are Unsought products and it requires
aggressive personal selling advertising.
