Toyota’s SWOT analysis
Strengths
1. Strong focus on
research and development
2. The most valuable
automotive brand in the world
3. Competence in
hybrid vehicle production
Weaknesses
1. Lack of competence
in autonomous vehicles
2. Negative publicity
due to large vehicle recalls
Opportunities
1. Demand for
autonomous vehicles.
2. Timing and
frequency of new model releases.
Threats
1. The automotive
industry is subject to various governmental regulations
2. Increasing
competition in the automotive market