Toyota's Target Market
1.Primary target: Men (53%) Age 35-54
. Likely
to have a post-secondary education.
. Full
time employed.
. Likely
own a house/Apt.
. Annual income
of $60.000+
. Married
with children
2. Secondary target market: Women (47%) age 29-45
. Likely to have a post-secondary education.
. Full time/part
time employed.
. Could
own a house or rental.
. Annual
income of $50.000+
. Single
or married.
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