Sunday, March 11, 2018

Ch. 6 - Consumer Decision Making

Toyota Company

      

   







   

      The attitude of many consumers towards purchasing a car has changed. Nowadays consumers look for a car that is environment friendly as well as fuel efficient. They also want a car that has high-performance rate and high safety rate. And Toyota has been a pioneer in recognizing and adapting to changing customer’s attitude. For instance, the new Toyota Camry has a generous leg-room, comfortable ride, good performance and competitive fuel economy.




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