Hybrid car is one of the newest innovations in
car market and Toyota is the pioneer and leading company in this market. Prius was
New-to-the-world product when Toyota introduced it back in 1998. Their strategy
was to develop a Mid-size low price car with high quality and low fuel consumption.
Toyota Spent considerable amount of time, money and risk to design and develop
a car that didn’t exist in the market.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.