Ch. 2 - Strategic Planning for Competitive Advantage

Toyota’s SWOT analysis

Strengths   

     

1.   Strong focus on research and development 

2.   The most valuable automotive brand in the world

3.   Competence in hybrid vehicle production      

Weaknesses

1.   Lack of competence in autonomous vehicles

2.   Negative publicity due to large vehicle recalls

Opportunities

1.   Demand for autonomous vehicles.

2.   Timing and frequency of new model releases.          

Threats

1.    The automotive industry is subject to various governmental regulations

2.    Increasing competition in the automotive market