Sunday, February 4, 2018

Ch. 1 - Overview of Marketing

 Toyota Camry's history and mission statement. 

  Toyota
 Motor Corporation began in 1933 as a division of the Toyota Automatic Loom Works, Ltd. Toyota introduced the Camry in 1983 with two body styles: a sedan and a hatchback. The first-generation Camry had 2 engine choices. A 1.8-liter or a 2.0-liter gas five-speed manual or a four-speed automatic transmission.




 Toyota's mission statement:


        "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America."