Ch. 4 - The Marketing Environment

Toyota’s Marketing Environment  

Toyota's Target Market

                             

1.Primary target: Men (53%) Age 35-54

. Likely to have a post-secondary education.

. Full time employed.

. Likely own a house/Apt.

. Annual income of $60.000+

. Married with children

     2. Secondary target market: Women (47%) age 29-45

. Likely to have a post-secondary education.

. Full time/part time employed.

. Could own a house or rental.

. Annual income of $50.000+

. Single or married.

Ch.18 - Social Media and Marketing

Ch. 2 - Strategic Planning for Competitive Advantage

Toyota’s SWOT analysis

Strengths   

     

1.   Strong focus on research and development 

2.   The most valuable automotive brand in the world

3.   Competence in hybrid vehicle production      

Weaknesses

1.   Lack of competence in autonomous vehicles

2.   Negative publicity due to large vehicle recalls

Opportunities

1.   Demand for autonomous vehicles.

2.   Timing and frequency of new model releases.          

Threats

1.    The automotive industry is subject to various governmental regulations

2.    Increasing competition in the automotive market

Ch. 1 - Overview of Marketing

 Toyota Camry's history and mission statement. 

  Toyota Motor Corporation began in 1933 as a division of the Toyota Automatic Loom Works, Ltd. Toyota introduced the Camry in 1983 with two body styles: a sedan and a hatchback. The first-generation Camry had 2 engine choices. A 1.8-liter or a 2.0-liter gas five-speed manual or a four-speed automatic transmission.

 Toyota's mission statement:

        "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America."